Ship more developer-focused
video content
I produce professional developer-focused videos for tech companies — or coach your team to scale video production in-house.
Sample video Sample videos
Why video is crucial in 2026
Developers want to see the full workflow, not just read about it.
Video builds trust by showing the product in action and the value it
delivers.
Video increases page dwell time
Embedded videos increase average session duration by 2.6x compared to text-only pages.
Google search and AI summaries are multimodal
Google now understands pages as more than text—combining written content, video understanding, and structured metadata.
YouTube gets 651% more citations in AI overviews
YouTube citations in AI Overviews are estimated to have grown by over 400% in 2025 and visual demonstration content citations rose by over 590%.
Explainers influence decisions
85% of people have been convinced to buy a product or service by watching a video.
Accelerate video production
Whether you're launching something new or turning existing content into video — scripting, filming, screen recording, and editing, done for you or coached start to finish.
Start with content that works
Already vetted docs, tutorials, and demos can become videos without a lengthy review process.
New content developers want to see
Starting from what developers are already searching for means every new video is built around a genuine audience need.
Ship video content consistently
Establish a repeatable video production motion that can evolve and scale as your video capabilities grow.
Why teams trust me with their developer-focused video strategy
Developer-focused video only works if developers trust it. Here's how 7 years of experience across development, DevRel, and video production translates into engaging video content that developers find genuinely useful.
Full-stack + DevOps background
I’ve worked across development and DevOps, so I can quickly grasp most tools, workflows, and infrastructure patterns.
Low engineering overhead
Good developer-focused video shouldn't require extensive engineering involvement — most of the information you need is already in your existing docs and demos.
Developers can tell I'm one of them
I don't market your product — I show it in action using terminology and tools that developers understand and trust.
Deep product understanding
I take the time to understand your product and present it with the clarity and accuracy you'd expect from your own DevRel team.
Production quality is credibility
On-camera confidence combined with high-quality audio and video mean the production quality is a reflection of the product itself.
Video in your brand voice and tone
Every video should feel like it came from your team — the tone, the pacing, and the messaging all reflecting who you are, not a generic production house.
Testimonials
When you have a technical product, it's very hard to find people who know how to produce videos, and also can grok your problem space. Ryan is one of the talented few who can do both!
Nolan Di Mare Sullivan
Founding DevRel, Speakeasy
Having Ryan on board is such a relief. He works with our developers to extract insights and put them into a compelling narrative. Ryan not only helps scale our content creation strategy—he writes pieces intriguing enough to get us on the front page of Hacker News.
Maria Zahorcova
Chief Marketing Officer, Octomind
Highly recommend Ryan! He produces incredibly high quality content and really understands developers!
Brian Vallelunga
CEO, Doppler
It was a pleasure working with Ryan. He's an expert when it comes to DevRel and complex technical topics.
Yasmine Helmy
Growth Marketing Lead, Instabug
Ryan made awesome educational videos that were effective at promotion as well. He knows how to create engaging content!
Dan Adler
Head of Business, Operations and Strategy, Sourcegraph
Ryan's custom tailored training directly enabled Sales Engineering, training, professional services, Product management, and marketing to better understand and communicate container security in the DevOps language to our customers and to our colleagues.
Parag Baxi
Product Portfolio Manager, Tenable Network Security
Recent Work
A snapshot of publicly available recent work. More available upon request.
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How Do Vector Embeddings Work?
An overview of vector embeddings are and how similarity search works.
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How MCP authorization works
Demystifies how to build an MCP spec-compliant client and server using OAuth for authorization.
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Gram Overview
Product walkthrough of how to generate and host and MCP server.
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Experiment, test, and create an MCP server
Learn how to roll out your own MCP server using an OpenAPI spec and the Speakeasy CLI.
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Securely running AI coding agents in enterprise environments
Exploring the risks of using AI coding agents on local laptops vs. cloud development environments.
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Generating a Terraform provider from an API spec | Part I
Create a Terraform provider using the Speakeasy CLI and OpenAPI spec.
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Generating a Terraform provider from an API spec | Part II
Publish the Terraform provider to the Terraform Registry.
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Doppler KubeCon 2025 booth loop
Looping booth video developed for KubeCon.
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Speakeasy getting started series | Part 1
Optimizing your OpenAPI spec.
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Speakeasy getting started series | Part 2
Generating your first SDK.
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Speakeasy getting started series | Part 3
CI/CD Configuration
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Speakeasy getting started series | Part 4
Publishing your SDK.
Ready to get started?
Pick a time that works for you and let's discuss how I can help with your video content needs.
FAQs
Answers to the most common questions teams ask before we kick off.
What kinds of videos do you produce?
I focus on technical videos used for developer onboarding, enablement, product demos, and customer success.
This includes documentation walkthroughs, feature demos, getting-started series, integration guides, and internal or external enablement libraries.
Sorry, but I don't do purely promotional or marketing videos that don't at least have a product demo or educational component.
Can you help us build an internal video production capability?
Yes — and this is something I offer as an intensive dedicated coaching programme.
Over 5 weeks, I take individuals or small teams through the full video production process from start to finish — covering everything from scripting and on-camera delivery through to filming, editing, and publishing. By the end, you'll have produced a professional-quality video and have a repeatable process your team can own and scale internally.
My goal is not to make you dependent on me — but to quickly get you up and running with a repeatable process that your team can own and eventually scale internally.
What involvement do you require from Engineering?
In most cases, involvement is limited to async Slack questions when I need clarification on technical details not covered in the source, plus a final script review for technical accuracy.
The goal is to remove engineers from the production process as much as possible and to only involve them when absolutely necessary.
How does pricing work for video production?
Most projects are scoped and priced as a fixed engagement based on the length and complexity of the resource.
If there are significant unknowns, such as incomplete documentation or complex technical setups, I may need a short discovery phase billed at an hourly rate before providing a scope and price.
How long does it take to produce videos?
Timelines depend on scope, availability, and familiarity with your products and domain, but most videos are delivered within one to two weeks of starting production.
The more robust your docs and environments are, the faster I can ship.
How do reviews and revisions work?
Scripts allow for three revisions before filming begins, and the final video allows for a single review with non-piece-to-camera edits only, e.g., screen captures, b-roll, and motion graphics.
Additional revisions can be accommodated at an hourly rate.
The key to minimizing revisions is ensuring all stakeholders have signed off on the source materials and script before filming.
How do you communicate and collaborate during projects?
I typically use Slack for async communication via a private channel with the required stakeholders and technical staff.
How much control do we have over the messaging and scripting?
As a general rule, I'm happy to use precise messaging about your product features and functionality and am open to feedback on tone and style as long as I can still present authentically.
Where I'll push back is on unverifiable claims or marketing language that would be unnatural for me to say or doesn't resonate with developers. If it's not something I would say, I won't say it, as then my trust and credibility with the audience is compromised.
In these cases, I won't just reject that part of the script, but will provide alternatives that aim to get the same point across.
Do you stick exactly to your script?
For piece-to-camera sections and parts where I'm explaining concepts or workflows, I generally stick closely to the script to ensure accuracy with your messaging.
For screen recordings and demos, I may improvise slightly to maintain a natural flow, but I'll always ensure that the key points and steps are accurately represented as per the script.